一 : HERSHEY'S

HERSHEY'S

HERSHEY 'S , the largest chocolate and chocolate candy manufacturer in North America

The Hershey Company (NYSE: HSY), known until April 2004 as the Hershey Foods Corporation and commonly called Hershey's, is the largest chocolate manufacturer in North America.[5] Its headquarters are in Hershey, Pennsylvania, a town permeated by the aroma of cocoa on some days,[6] and home to Hershey's Chocolate World. It was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, a subsidiary of his Lancaster Caramel Company. Hershey's candies and other products are sold worldwide. Hershey's is one of the oldest chocolate companies in the United States, and an American icon for its chocolate bar. The Hershey Company owns many other candy companies and is also affiliated with Hershey Entertainment and Resorts Company, which runs Hersheypark, a chocolate-themed amusement park; the Hershey Bears hockey team; Hersheypark Stadium; and the GIANT Center.

Company history
? It all started with a decision.
? Our company originated with candymanufacturer Milton Hershey’s decision in 1894 to produce sweet chocolate as a coating for his caramels. Located in Lancaster, Pennsylvania, he called his new enterprise the Hershey Chocolate Company. In 1900, the company began producing milk chocolate in bars, wafers and other shapes. With mass-production, Hershey was able to lower the perunit cost and make milk chocolate, once a luxury item for the wealthy, affordable to all. One early advertising slogan described this new product as “a palatable confection and a most nourishing food.”

A company on the move.
The immediate success of Hershey’s low-cost, high-quality milk chocolate soon caused the company’s owner to consider increasing his production facilities. He decided to build a new chocolate factory amid the gently rolling farmland of south-central Pennsylvania in Derry Township, where he had been born. Close to the ports of New York and Philadelphia which supplied the imported sugar and cocoa beans needed, surrounded by dairy farms that provided the milk required, and with a local labor supply of honest, hard-working people, the location was perfect. By the summer of 1905, the new factory was turning out delicious milk chocolate.

A KISS for the whole world.
Looking to expand its product line, the company in 1907 began producing a flat-bottomed, conical milk chocolate candy which Mr. Hershey decided to name HERSHEY’S KISSES Chocolates. At first, they were individually wrapped in little squares of silver foil, but in 1921 machine wrapping was introduced. That technology was also used to add the familiar “plume” at the top to signify to consumers that this was a genuine HERSHEY’S KISS Chocolate. In 1924, the company even had it trademarked.

New products, hard times. Throughout the next two decades, even more products were added to the company’s offerings. These included MR. GOODBAR (1925), HERSHEY’S Syrup (1926), choc

olate chips (1928) and the KRACKEL bar (1938). Despite the Great Depression of the 1930s, these products helped the newly incorporated Hershey Chocolate Corporation maintain its profitability and avoid any worker layoffs. Nevertheless, supported by the CIO labor union, a group of workers staged a six-day strike that ended with the strikers being forcibly removed by loyal workers and local farmers.

HERSHEY’S chocolate goes to war.
With the outbreak of World War II, the Hershey Chocolate Corp. (which had provided milk chocolate bars to American doughboys in the first war) was already geared up to start producing a survival ration bar for military use. By the end of the war, more than a billion of these Ration D bars had been produced and the company had earned no less than five Army-Navy “E” Production Awards for its exceptional contributions to the war effort. In fact, the company’s machine shop even turned out parts for the Navy’s antiaircraft guns.

A family friend becomes a family member.
The post-war period saw the introduction of a host of new products and the acquisition of an old one. Since 1928, H.B. “Harry” Reese’s candy company, also located in Hershey, had been making chocolate-covered peanut butter cups. Given that Hershey Chocolate supplied the coating for REESE’S “penny cups”; (the wrapper said, “Made in Chocolate Town, So They Must Be Good”), it was not surprising that the two companies had a good relationship. As a result, seven years after Reese’s death in 1956, the H.B. Reese Candy Company was sold to Hershey Chocolate Corp.

Growing up and branching out.
The following decades would see the company renamed Hershey Foods Corporation in 1968 expanding its confectionery product lines, acquiring related companies and even diversifying into other food products. Among the many acquisitions were: San Giorgio Macaroni and Delmonico Foods (1966); manufacturing and marketing rights to English candy company Rowntree MacKintosh’s products (1970); Y&S Candies, makers of Twizzlers licorice (1977); Dietrich Corp.’s confectionery operations (1986); Peter Paul/Cadbury’s U.S. confectionery operations (1988); and Ronzoni Foods (1990).

The Hershey Company enters a new century.
Today, The Hershey Company is the leading North American manufacturer of chocolate and nonchocolate confectionery and grocery products. As the new millennium begins, we continue to introduce new products frequently and to take advantage of growth opportunities through acquisitions. HERSHEY’S products are known and enjoyed the world over. In fact, we export to over 90 countries. With approximately 13,700 employees and net sales in excess of $4 billion, The Hershey Company remains committed to the vision and values of the man who started it all so many years ago.

The meaning of chocolate——KISSES
Kisses Hershey's-- -- -- -- -- on behalf of love Top thick pure milk chocolate on behalf of strong love Cookie crispy chocolate on behalf

of the love you more everyday Cookies, crisp white chocolate heart represents the pure love Almond chocolate represents the deep love Is the only one KISSES on behalf of you Two KISSES you I you on your behalf Three KISSES on behalf of I love you 11 KISSES on behalf of the undivided attention 12 KISSES on behalf of the mutual affinity 13 KISSES on behalf of unrequited love 24 KISSES on behalf of the missing 36 KISSES on behalf of my heart belongs to you 57 stars KISSES for I love my wife 77 KISSES on behalf of the decree by destiny together Make up for the 88 KISSES on behalf of my heart 99 KISSES on behalf of appearance 101 KISSES on behalf of the proposal 111 KISSES on behalf of the endless love 365 KISSES on behalf of miss you every day 999 KISSES on behalf of the everlasting

二 : HERSHEY’S

HERSHEY’S
Discover Hershey’s History of Happiness

The Man
?Milton Hershey
?Incredible and inspiring, the story of Hershey's begins with the tale of one determined pioneer: Milton S. Hershey. Raised in rural central Pennsylvania, Milton Hershey would not only become known for the delicious milk chocolate bar that bears his name, but for his philanthropy and open-hearted generosity which still touches the lives of thousands.

The Hershey Company
? The captivating story of Hershey's spans nearly a century and a half of industrial and social change. It was in the year 1894 that candy manufacturer Milton Hershey made the decision to try adding chocolate coating to his caramels. Calling this new enterprise the Hershey Chocolate Company, he located it near the area he had been born, amid the rolling farmland of Derry Township, PA. By the summer of 1905, with the milk from nearby dairy farms and the spirit of hard-working local people, his new factory started turning out delicious milk chocolate.

The Legacy
? For the farm boy who never had much of a chance at education, providing that opportunity for others was always an important priority. As early as 1909, Hershey and his wife Catherine established the Hershey Industrial School, a school for orphan boys we know today as the Milton Hershey School. In 1918 and with no fanfare, Hershey transferred the bulk of his considerable wealth, including ownership in the Hershey Chocolate Company, to the Hershey Industrial School.

Hershey Timeline
?1857 Milton S Hershey is born. ?1876 Milton starts his first candy business. ?1893 World’s Columbian Exposition in Chicago :Milton discovers the art of chocolate making. ?1894 Milton first experiments with making chocolate. ?1900 The first Hershey’ Chocolate Bar is enjoyed by America.

?1903 Ground broken on Milton Hershey’s first factory. ?1907 First HERSHEY’S KISSES chocolates come off the line. ?1909 Hershey’s Industry School established. ?1918 Milton Hershey donates all of his wealth and ownership of his company to the school. ?1941-45 In The Second World War Hershey produces more than a billion ration bars for the troop.

?TODAY
?HERSHEY'S is still making people happy... in 90 countries around the world!

Milk Chocolate Bar - Nutrition Information Pure and simple. Nothing can take the place of this classic.

?Nutrition Information
? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Kosher Status: OU-D Serving Size: 1 Bar Total Calories 210 Calories from Fat 110 Amount Per Serving %DV * Total Fat 13 g 20% Saturated Fat 8 g 40% Trans Fat g Cholesterol 10 mg 3% Sodium 35 mg 1% Total Carbohydrate 26 g 9% Dietary Fiber 1 g 4% Sugars 24 g Protein 3 g Vitamin A 0% Vitamin C 0% Calcium 8% Iron 2%

HERSHEY'S Chocolate Recipes

三 : Milton Hershey

Milton Hershey, 1857-1945: He Created a Successful Business and Built a

Sweet Town

04 December 2010

BARBARA KLEIN: I’m Barbara Klein.

STEVE EMBER: And I’m Steve Ember with the Special English program PEOPLE IN AMERICA. Today we tell about Milton Hershey. He built one of the sweetest towns in the United States.

(MUSIC)

BARBARA KLEIN: Milton Snavely Hershey was born in eighteen fifty-seven in central Pennsylvania. His mother was a member of the Mennonite Church. The religious group valued self-denial and community service. His father worked at many different jobs.

The Hershey family moved several times during Milton’s childhood. His

parents did not have a happy marriage. They lived separately for much of their lives. Missus Hershey finally rejected her husband after a daughter died in eighteen sixty-seven.

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miltonhershey.com

Milton Hershey

STEVE EMBER: Milton Hershey stopped attending school when he was twelve years old. He first went to work as an assistant for a man who published a German language newspaper. Milton did not like the job. He was dismissed after dropping his hat into a machine.

Milton then got a job with a candy and ice cream maker in the town of

Lancaster. There, he learned how to mix sugar and water to make candy

products. At the time, American candy makers used chocolate mainly to cover candies. Reports say it was bitter tasting and not at all like the taste of chocolate today.

BARBARA KLEIN: Milton moved to the city of Philadelphia when he was

eighteen years old. He had already learned all he could about candy

production. His mother and her family offered to help him set up a candy store. But the business failed after six years.

Milton decided to join his father in the western state of Colorado. The younger Hershey found a job with a candy maker in Denver. There, he worked with a kind of sticky candy: caramel. He also learned the importance of using fresh milk in making good caramel.

Milton later attempted candy businesses in Chicago and New York City. But like before, each business failed.

(MUSIC)

STEVE EMBER: Milton returned to Lancaster. Most family members

considered him a failure. But he continued to receive help from his mother’s sister and a man who had worked at the Philadelphia store. Milton began making

caramels his own way – with fresh milk. His caramels were softer than others being sold and less sticky. One day, an English importer tasted Hershey’s caramels and

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placed a large order. Soon the Lancaster Candy Company was a success. Hershey became one of Pennsylvania’s top businessmen.

He was selling his candies all across the United States and Europe.

BARBARA KLEIN: Things began changing for Hershey after he visited the

Chicago World’s Fair in eighteen ninety-three. At the World’s Fair, he saw

chocolate-making machines from Germany. He decided that chocolate was the future of the candy business, and bought the machines. He had them moved to Pennsylvania, and sold the Lancaster Candy Company. He was developing an unusual plan -- to build a large chocolate factory and a town to support it.

Milton Hershey and wife.

STEVE EMBER: Michael D’Antonio wrote a book about Milton Hershey. It says Hershey got the idea for his town from the Cadbury family in Britain. The Cadburys made chocolates. They also built a factory surrounded by a town. The book says Hershey decided to do the same. He paid for many buildings in his town. He wanted to create a place where his factory’s workers could own their own

houses. In this way, he prevented Hershey, Pennsylvania from becoming a factory town in which the workers were forced to pay their employers for a place to live. Hershey’s town was modern. It had nice houses, large public buildings, and an electric railway system for easy transportation. Nearby farms provided the chocolate factory with fresh milk for its products.

BARBARA KLEIN: Milton Hershey and his company found a way to make large amounts of milk chocolate. The secret was using fat free milk with the seeds of cacao trees and heating them slowly. The Hershey Candy Company was on its way to success.

Most of the company’s workers loved Milton Hershey. He made it possible for them to earn good wages and live well. The book “Hershey” says he sometimes shared the company’s financial success with them. Yet Milton Hershey was not

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always fair. Writer Michael D’Antonio says not everyone was happy living in a place where one man and his company attempted to control so much.

STEVE EMBER: Milton Hershey did not marry until he was over forty years old. He surprised his family when he married Catherine Sweeney in eighteen ninety-eight. Some members of his family did not approve of her. She was a Roman Catholic from New York State. Milton called her Kitty. The Hersheys first lived in Lancaster. They later moved to a large house near the factory. The land around the house was known for its many flowers and plants. Catherine Hershey was sick for much of her married life. She died in nineteen fifteen at the age of forty-two.

BARBARA KLEIN: The Hersheys were unable to have children, so they decided to help needy children by creating a school for them. Milton Hershey said the

school had been his wife’s idea. She reportedly wanted to provide a safe place for those in need of a good home and a better chance in life.

In nineteen-oh-nine, the Hersheys created the Hershey Industrial School for boys who had lost one or both parents. They established a special legal agreement, or trust, to provide money for the school. They gave nearly two hundred hectares of farmland to the trust.

At first, ten white boys attended the school. But more and more boys attended as time went on. The school provided the boys with a good education and farming skills.

(MUSIC)

STEVE EMBER: After his wife died, Milton Hershey gave shares of Hershey Chocolate Company stock worth sixty million dollars to the trust. This money made it possible for the school to expand. After Hershey died, the name of the school was changed to the Milton Hershey School. Later, the school opened its doors to boys and girls of all races and religions.

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Roller coaster ride at Hersheypark.

Today, the school serves children in financial and social need. It provides education, housing, food, clothing, medical care and recreation to about one

thousand eight hundred students. The students are between the ages of four and eighteen. They live in more than one hundred fifty student homes. Each home has the latest technological equipment, including computers. A married couple lives in each home. They serve as parents to between eight and thirteen students.

(MUSIC)

BARBARA KLEIN: Many Americans experienced economic hardship during the Great Depression of the nineteen thirties. But Milton Hershey put many people to work in the town by building a large hotel and a sports center.

He also created a not-for-profit organization to provide education and culture to the local townspeople. This organization continues to support the Hershey Theater and other cultural centers in the area.

In the early nineteen sixties, the Milton S. Hershey Foundation gave money and land to the Pennsylvania State University for a medical center. The Penn State Milton S. Hershey Medical Center opened in nineteen sixty-seven. Today it is a medical school, teaching hospital and research center.

STEVE EMBER: Milton Hershey died in nineteen forty-five. He left behind the company, the town, the school and the trust that supports it. At the time of his death, the company he built was said to have produced about ninety percent of all the milk chocolate made in the United States.

Today, Hershey, Pennsylvania is unlike any other town in the United States. For example, the streetlights are shaped like the candy called Hershey’s Kisses. The air often smells like chocolate. Millions of people visit every year. They learn how chocolate is made at Hershey’s Chocolate World. They stay at the Hotel Hershey.

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They enjoy Hersheypark, an amusement park with more than sixty

rides. They can also visit the Hershey museum and Hershey gardens. This special town calls itself “The Sweetest Place on Earth.”

BARBARA KLEIN: This program was written by Nancy Steinbach. Lawan Davis was our producer. I’m Barbara Klein.

STEVE EMBER: And I’m Steve Ember. Our programs are online with transcripts and MP3 files at voaspecialenglish.com. And you can find us on Twitter, Facebook and YouTube at Learning English. Join us again next week for PEOPLE IN AMERICA in Special English.

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